Google Analytics For Power Users Certification Answers 2020

When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?

Course Name: Google Analytics for Power Users

Course Link:  https://analytics.google.com/analytics/academy/

Google Analytics for Power Users Certification Answers 2020 - Assessment 1

1. When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?

• Most users who converted were using the desktop.
• The Google Store should optimize its site for tablets.
• The Google Store shouldn’t bother developing for mobile.
• There must be an issue with the checkout flow on the desktop.

2. Which report, without the additional configuration shows e-commerce conversion rates for users on Tablets?

• Conversions > E-commerce > Overview
• Audience > Mobile > Overview
• Audience > Cross-Device > Device Paths
• Or Audience > Mobile > Devices

3. Which feature enables you to analyze up to 3 dimensions at once?

• Explorer report
• Primary dimension
• Pivot table
• Table filter

4. Which setting do you use to change the metric displayed in the table?

• A
• B
• C
• D

Google Analytics for Power Users Certification Answers 2020 - Assessment 2

1. If One Of Your Site’s Paid Traffic Sources Had A Low E-Commerce Conversion Rate, Which Actions Should You Take?

• Immediately stop investing in marketing for the source.
• Immediately increase marketing spend for the source.
• Determine whether the traffic source fulfills other site goals.
• Determine whether the source assists in conversions.

2. You Have A Goal Configured For Newsletter Signups. You Want To Determine Which Traffic Sources Are Sending You The Most Users Who’ve Signed Up For Your Newsletter. In This All Traffic Report, Which Setting Should You Adjust To Find This Data?

• A
• B
• C
• D

3. How Would You View Data For Revenue, Transactions, And Average Order Value Per Traffic Source?

• View The All Traffic > Source/Medium Report And Select "E-Commerce" In The Explorer Tab.
• View The Ecommerce > Sales Performance Report And Add Source/Medium As A Secondary Dimension.
• View The Ecommerce > Overview Report And Select "Avg. Order Value" As A Metric In The Time Graph.
• View The Mobile > Overview Report And Select "E-Commerce" In The Explorer Tab.

4. In This Channels Report, We’ve Clicked Into The Referral Channel. What Are The Two Top Sources Of Users In The Referral Channel?

• Organic Search and Social
• Youtube.com and Mall.googleplex.com
• Mall.googleplex.com and Analytics.google.com
• Google and Direct

5. What Does “(Other)”? Indicate In The Channels Report?

• (Other) sessions have no campaign value attached to them.
• Or (Other) sessions have no source value attached to them.
• (Other) sessions cannot be categorized in any of the channels in this channel grouping.
• You may want to drill down into the (Other) channel to see if those sessions should be categorized into a defined channel or need different campaign tracking parameters.

6. Where Can You View A Heatmap Reporting Users By Time Of Day?

• Analytics > Home
• Analytics > Audience
• Or Analytics > Acquisition
• Analytics > Real-Time

7. You’re Running An Email Promotion Providing A Discount To Users With A Birthday In The Month Of September. What Metrics And Dimensions Should You Include In A Custom Report To Determine The Day And Time When Users Are Most Likely To Complete A Purchase?

• Users, Time, Day
• Day Index, Hour, Sessions
• Hour of Day, Sessions, Transactions
• Day of Week, Hour, E-commerce Conversion Rate, Sessions

Google Analytics for Power Users Certification Answers 2020 - Assessment 3

1. When used as a content site KPI, what does a high Average Time on Page indicate a specific page's performance?

• Strong performance: Users are highly engaged with the page.
• Poor performance: Users are struggling with the page.
• It depends on the specific page and its purpose.
• Average Time on Page should never be used as a KPI for a content site.

2. In what scenario would you use a custom metric?

• To track the number of minutes played for each video on your site
• To find out the average number of pageviews per user
• To see how often a page was the landing a page for sessions including that page
• To record the title of a video watched on your site

3. What can be used to measure scroll depth in Google Analytics?

• A custom dimension
• Event tracking
• Scroll Depth is a standard Google Analytics metric.
• It's not possible to track scroll depth with Google Analytics.

4. When tracking both e-commerce and goals, what are two ways to analyze Page Value-based only on e-commerce? (select two)

• Use a table filter to exclude goal pages.
• Define a segment to exclude sessions were a goal occurred.
• Create a view that tracks e-commerce but doesn't define any goals.
• Assign goal values based on average revenue calculated outside of Google Analytics.

5. Assuming that e-commerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

• Landing Pages
• All Pages
• Source/Medium
• Mobile Overview

6. What are two benefits of the Reverse Goal Path report? (select two)

• Discover common goal paths you may not have considered.
• Identify top goal paths and optimize navigation or messaging for even more conversions.
• Identify drop-off points between steps in various goal paths.
• Automatically track conversions without manually configuring goals.

7. How could you compare the conversion the rate for when the "About Us" page was viewed versus when the page was not viewed?

• Compare the "About Us" page metrics in the Landing Pages report with "About Us" page metrics in the All Pages report.
• Identify the Page Value for the "About Us" page and compare this metric across all other pages.
• Create a custom segment including sessions with visits to the "About Us" page, and another segment for sessions where users did not visit the "About Us" page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
• Use the Reverse Goal Path report to compare a number of goal completions among rows including the "About Us" page.

Google Analytics for Power Users Certification Answers 2020 - Assessment 4

1. What Actions Must You Take To Enable Enhanced E-Commerce In Google Analytics?

• Implement Enhanced An E-commerce on your website.
• Enable Enhanced E-commerce Reporting in your Analytics view.
• Enable Checkout Labeling in E-commerce settings.
• Assign values to all Analytics goals.

2. What Can The Product List Performance Report Be Used For?

• Identify a list of products to remove from your website.
• Identify low performing Product Lists for optimization opportunities.
• Analyze how the order of products in a product list may impact performance.
• Compare product performance across multiple Product Lists.

3. In This Product List Performance The Report, Which Product List And List Position Is Most Efficient At Driving Product Clicks?

• Position 1 on the Homepage Promo list
• Position 1 on the Similar Products list
• Position 3 on the Homepage Promo list
• Position 3 on the Similar Products list

4. You’re Evaluating Whether High-Resolution Product Images On Product Detail Pages Are Worth The Investment. What Metric Tells You How Often A Product Was Purchased After Its Detail Page Was Viewed?

• Cart-to-Detail Rate
• Buy-to-Detail Rate
• Average Price
• Product Adds

5. In This Product Performance The Report, Which Product Indicates Potential Issues With The Product Details Page?

• 22 oz. Mini Mountain Bottle
• Travel Journal
• Organic Basic T-Shirt
• Men’s Heather T-Shirt

6. What Can Shopping Behavior Analysis Report Tell You?

• How users moved from one stage of purchasing to the next.
• Where users abandoned the shopping funnel.
• Errors on the “Billing and Shipping” page.
• Top channels driving sessions with check-outs.

7. In This Checkout Behavior Analysis The Report, Which Steps In The Checkout Process Should You Optimize Based On Its Drop-Off Rate?

• Billing and Shipping
• Payment
• Review
• Sessions with Transactions

8. Which Report Would You Use To Build A Segment Of Users Who Abandoned A Specific Step Of The Checkout Path?

• Shopping Behavior Analysis
• Product Performance
• E-commerce Overview
• Checkout Behavior Analysis

9. You Decide To Run A Landing Page Experiment To Test A New Carousel That Highlights Your Top-Performing Products. Which Two Reports Could You Use To Determine Which Products To Highlight?

• Shopping Behavior Analysis
• Product Performance
• E-commerce Overview
• Sales Performance